Titles in This Set The 22 Immutable Laws of Branding by Al Ries & Laura Ries The 22 Immutable Laws of Marketing by Al Ries & Jack Trout Positioning: The Battle for Your Mind by Al Ries & Jack Trout Details Condition: Brand New Format: Paperback Publisher: Profile Books (The 22 Immutable Laws of Branding & The 22 Immutable Laws of Marketing); McGraw-Hill Education (Positioning: The Battle for Your Mind) Age Range: Adult / General Readership Overview This three-book paperback set brings together three of the most influential marketing texts ever written. Authored by Al Ries alongside collaborators Jack Trout and Laura Ries, the collection distils decades of branding and marketing strategy into short, memorable "laws" and case studies. Ideal for business students, entrepreneurs, marketers, and anyone building a brand, it's a practical, portable reference library that has shaped how the modern business world thinks about positioning, branding, and market leadership. About the Books The 22 Immutable Laws of Branding — Al Ries and Laura Ries distil branding theory into twenty-two clear principles, illustrated with examples from brands such as Rolex, Volvo, and Starbucks. Chapters like The Law of Contraction and The Law of the Word show how narrowing focus and owning a single idea in the customer's mind builds category-dominating brands. The 22 Immutable Laws of Marketing — Written with Jack Trout, this classic compendium draws on over forty years of combined marketing experience to lay out twenty-two rules governing success in the international marketplace, mixing historical case studies with forward-looking strategic advice. Positioning: The Battle for Your Mind — The book that launched the "positioning" movement and revolutionised advertising thinking. Ries and Trout explain how to carve out a distinct position in a prospect's mind, defend market leadership, or find an unclaimed niche, using witty, fast-paced prose and real advertising case histories. Three foundational

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