Pan Macmillan Books & Stationery
Product description
Details Condition: BRAND NEW Format: Paperback ISBN: 9781509859085 Publisher: Pan Macmillan Age Range: Adult Overview Side Hustle by Chris Guillebeau is a practical, motivating guide for anyone who wants to build extra income without quitting their day job. Written by the bestselling author of The $100 Startup, it distils years of entrepreneurial research into a clear, actionable 27-day plan. Packed with real-world case studies and step-by-step exercises, it shows readers how to brainstorm, launch and grow a profitable side project quickly, affordably, and with minimal risk to their existing career or finances. About the Book Side Hustle is built around a simple premise: financial security no longer comes from a single employer, it comes from diversified income. Chris Guillebeau lays out an ultimate 27-day plan that takes readers from initial idea through brainstorming, validation, building, launching and refining a side business, all while keeping costs low and risk manageable. Rather than vague theory, the book leans heavily on real entrepreneurs' stories, showing how ordinary people identified a skill or interest, tested demand, and turned it into a reliable secondary income stream. Guillebeau breaks the process into daily, digestible actions so that even readers with a full-time job and limited spare hours can make consistent progress. The book covers idea generation, choosing a viable niche, pricing, simple marketing, and the mindset shifts needed to move from "someday" to actually launching. Throughout, the tone stays encouraging and grounded, focused on freedom and flexibility rather than get-rich-quick promises. It is less about chasing a single big win and more about building genuine independence, options, and security through multiple income sources. For readers curious about entrepreneurship but wary of quitting a stable job, this book offers a low-risk, structured entry point, and has become a go-to reference for side hustlers around the world since its
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