Titles in This Set: Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave Anatomy of a Breakthrough: How to Get Unstuck and Unlock Your Potential Irresistible: Why You Are Addicted to Technology and How to Set Yourself Free Condition: Brand New Format: Mixed Format (Paperback & Hardback) ISBN: 9789124297954 Publisher: Oneworld Publications / Heligo Books / Vintage Age Range: Adult Overview: This three-book Adam Alter collection brings together Drunk Tank Pink , Anatomy of a Breakthrough , and Irresistible , three New York Times bestsellers from the NYU professor of marketing and psychology. Together they explore hidden forces shaping our thoughts, practical steps for breaking free of what holds us back, and technology's pull on our attention. It's a compelling introduction to popular psychology for curious adult readers. About the Books: Drunk Tank Pink begins with the true story of a shade of pink discovered to sap physical strength, a springboard into the subconscious cues that quietly steer our choices, from the letters in our name to the colour of a room. Anatomy of a Breakthrough tackles the problem of feeling stuck, introducing the "Friction Audit," a framework for identifying resistance across Head, Heart, and Habits, and mapping a clear route towards genuine breakthroughs. Irresistible completes the set by examining the tech industry's engineering of attention, from app design to social media feeds, offering grounded strategies for a healthier relationship with screens without demonising technology itself. Read individually or as a trio, these titles share Alter's hallmark style: accessible prose, memorable case studies, and a non-judgmental tone that invites reflection, not guilt. Key Benefits: Three full-length titles from New York Times-bestselling author Adam Alter in one set. Covers three complementary themes: hidden behavioural cues, personal breakthroughs, and technology addiction. Accessible, research-backed writing suite

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